Our Mission
The mission of pridefest is to advance unity, visibility, self-esteem, support, and wellness among adolescents who identify as lesbian, gay, bisexual, transgender, and queer and to promote a positive image throughout the Upstate through community activities and events.
We celebrate diversity and culture awareness intentionally within our brand identity and marketing (.)
Who Are We?
Our organization is built of active community members and peer focused organizations who are committed to offering services and support channels advancing our youth and young adults towards a more stable, supported environment where they can thrive and achieve great success.
Download our Promotional assets
Voice and Tone
The way we speak to our audience is as much a part of our brand as our human mission. The way we write tells people what to expect from us. Being intentional about our voice and tone helps us put our best, most authentic foot forward at all times and creates a consistent inclusive, experience everywhere we show up.
Our voice is inspiring, relatable, confident, and supportive.
We empower people to transform their inner selves and lives. They are taking charge of their destiny, and our platform represents endless possibilities. We want them to feel ready to take on the world and supported in their adventure. “Be you!”
• Active voice — “Jay loved our event” vs “The event was loved by Jay.”
• Plain English — No slang, jargon, or chat-speak (LOL, IDK, AFAIK).
• Positive phrasing — “Remember your goals.” vs “Don’t forget your goals.”
Our tone is conversational – we’re not cold and bland. We consider who we’re writing for, where content is posted, and what the ultimate goal or message is. We speak in terms that our audiences understand and can scale up or down in excitement.
We’re proud of our event without being arrogant. While Pridefest has personality and a sense of humor, we try to relate casually, but with intent.
Logos
The full Pridefest brand logo is our official one and is used in all of our and our partners’ consumer-facing marketing materials. Download links include logos in .PNG, .SVG, and .EPS formats.
Marketing & promotions
textual templates
Copy + paste these texts to help promote our event and connect our audiences alike. The information provided in these textual templates are the most up-to-date instructions to help our community find us and the latest, most up-to-date information about our event.
colors
Our contrasting primary palette is at the core of our brand identity and should be used for any static or one-off, brand-focused executions (such as business systems, app icons, press materials, including printed marketing graphics).
The first color represents the color in form. The hover (contrasting) color represents the textual font text that should be used to contrast this color.
Plum
Primary logo/brand color
HEX: #301746
Purple
Secondary, support color, most commonly used for backgrounds
HEX: #A0237F
Fuchsia
Accent, feature, secondary support color. Commonly used in buttons and triggers
HEX: #FF005D
PINK
Secondary accent or follow-up text color. Used often in supportive text or softer backgrounds
HEX: #F48CC3
Pridefest Event
Passholders
Members of our events team, festival staff, and board of directors may be seen wearing these official passes. If you need assistance while celebrating Pridefest, find a trusted adult wearing one of these.
Pridefest is a TroyCoLIVE Brand
Are you are looking for another TroyCoLIVE product logo or images? Contact our Legal Department to request.